Welcome to Gadgective: Words About Tech Products
Part lab, part playground, part soapbox, and part potluck, Gadgective is inspired by early gadget blogs. It’s a home for stories and takes we wouldn’t otherwise get to share. As such, you may find the coverage here… eclectic and created with disregard for SEO.
Gadgective was co-founded in 2025 by two longtime tech industry observers, Ross Rubin and Sherri L. Smith.
Ross Rubin is the founder and principal analyst at Reticle Research, a technology research and advisory firm. Ross has been an industry analyst focusing on innovation in products, services, and enabling infrastructure in the tech, media and telecom markets for more than 30 years, writing columns for Engadget, ZDNet, and Fast Company, among other publications. You can contact him on LinkediIn and BlueSky.
Sherri L. Smith is a tech and games journalist with a passion for reporting on and reviewing the latest and greatest the tech world has to offer with a lot of flair and just a little snark. Over the course of her 15-year career, Sherri has reviewed everything from laptops to mobile hotspots to VR headsets and $10K smartphones. In addition, she has a proven track record of elevating content quality and engagement. She’s adept at managing editorial teams, fostering creative collaboration, and driving innovative content strategies.